One of the first New Family Seidel & Naumann sewing machines circa 1875 copying the Singer model 12 design on a smaller scale.

Coming into the sewing business late meant that Bruno Naumann could copy the very latest machines including the best selling Singer model 12. By 1883 the Seidel & Naumann Company moved to Hamburg Street in Dresden, now a notorious red light district. There they slowly expanded into a huge manufacturing plant.


This is the only copy of the giant Hamburg St, Seidel & Naumann factory, that I have in my archives. The chimneys burned black day and night producing thousands of machines 24 hours a day.

The company made beautiful sewing machines for decades reaching a peak around the later part of the Victorian era. At one point in the late Victorian period the German manufacturer employed over 1,744 employees including 270 children and were still growing.
At the factories peak they had almost 100 different models and sub-classes of machines however only the very first fiddlebase machine on a cast paw-foot base was a stunner. That was the model 1 Saxonia low-arm. The rest were pretty much copies of all the other sewing machines that were around, heavy solid, dependable but boring. They did make a very early automatic buttonhole machine that was very advanced and unique for the period.
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Seidel & Naumann sewing machines often turn up in superb condition. Such was the quality of the machines that they won many medals includingVienna in 1873, Sidney in 1879 and Frankfurt in 1881.
Bicycles, sewing machines and many other items came flooding out of the factory gates and at their peak they were producing around 80,000-100,000 sewing machines and 39,500 bicycles every 12 months.
Their machines were sold worldwide, and in Britain, through the big stores like Gammages in London right down to little retailers and sewing shops like E G Benford in Brighton, East Sussex.


The Seidel & Naumann bicycle of 1899, no brakes!

By the turn of the century the company invested in machinery to produce new products like motorcycles and typewriters (which sold in their tens-of thousands eventually outselling both their bicycles and sewing machines). In 1903 after the sudden death of the factories owner, Bruno Naumann at 59, the business continued but did not invest in many of their previous objectives including motor cars.
At the time of Bruno Naumann's death the factory was employing over 2,500 employees with amazing staff benefits including health care, sick benefit, and disability benefit for those injured at work. For a few years the expansion continued until it became Germany's largest factory.
By the outbreak of the Great War the factory had possibly made as many as 3,000,000 sewing machines. But their sewing machine heyday was coming to an end.

Their London distributors/agents were at 23 Moor Lane, London East Centre.

With the drop in export orders after the First World War Seidel & Naumann concentrated on their home market, new products and their typewriter development and expansion.


One of the later Vibrating Shuttle Seidel & Naumann sewing machines. Note the S&N on the bed of the machine.

Bicycles were a huge seller and at their peak the company were making over 40,000 a year, though by 1938 Seidel & Naumann had stopped making bicycles to concentrate on their other expanding product lines, like their typewriters.


The Seidel & NaumannIdeal typewriter had four model changes. Their folding Erika typewriter, named after Bruno Naumann's granddaughter, was still a best seller. The Erika No1 was the first folding typewriter in the world. Other typewriters followed like the Bijou in 1925, the Electric and the Gloria.


This is a picture of the amazing factory before its destruction in the Dresden Bombings and firestorm. Is that an early tank top centre? Or does it look more like an anvil?

By the 1920's Seidel & Naumann were concentrating mainly on Bicycles (stopping in 1938) and typewriters after the phenomenal success of their Ideal model which had four upgrades and their folding Erika typewriter. They did supply sewing machines for a few more years but removed all mention of German manufacture.


The Erica portable typewriter, named after Bruno's granddaughter was one of their best selling products before and after the First World War. Here you can see just how portable the small machine was even aboard ship. Circa 1910-1930.

Their machines were used by the German Military in the 1930's including the dreaded SS and these models had SS stamped on them. They say Hitler used a Seidel & Naumann typewriter. The Germania Bicycle was used extensively by the German military.
In 1951 Seidel & Naumann partly joined with Clemens Mueller AG.
Naumann's still survive today though far removed from their heyday in the sewing machine field. I believe as part of Robotron they still produce the Erika Picht a typewriter for the blind invented by Oscar Picht, though I could be mistaken. Pfaff have an amazing looking sewing machine designed partly by Bea Naumann so it seems to run in the blood.
Well that's it folks a short history of one of Germany's premiere sewing machine manufacturers.

The End

Warranty (except USA, Australia, Brasil)

The original Neumann product you have purchased is covered by a warranty of 24 months. The limited warranty applies only to products that belong to the time of purchase to the current Neumann sales program. The warranty period begins on the date of purchase of brand new, unused products by the first end user. Please retain your sales receipt (or your warranty certificate) as proof of purchase. Unless you submit proof of purchase, which will be verified by your local Neumann service partner, you will be obliged to pay for any repairs that are carried out. Proof of purchase must state the date of purchase and name of the product.
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Warranty for consumers from the USA

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Warranty for Australian Consumers

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Neumann's goods come with guarantees that cannot be excluded under the Australian Consumer Law. You are entitled to a replacement or refund for a major failure and compensation for any other reasonably foreseeable loss or damage. You are also entitled to have the goods repaired or replaced if the goods fail to be of acceptable quality and the failure does not amount to a major failure.
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Phone: +61(2) 9910 6700
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